Great Marketing Tips For Pintrest

If you’re not using Pintrest to market yourself it’s time to get started. Pintrest is a great way to show off your book covers, where you’ve been promoted and also to showcase your interests. Put your personality out there! It’s fun and a great way to connect with potential readers for your projects. Socialmouths shares some great tips on how to utilize Pintrest for marketing.

 

10 Tips to Improve Your Pinterest Marketing Strategy

 

Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products?

So, are you making Pinterest part of the social media marketing strategy for your business?

If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most cost-effective for several industries.

According to Danny Maloney, CEO and co-founder of Pinterest analytics and management firm Tailwind

“Unlike Twitter and Facebook which connect users based on who they know, Pinterest connects people based on their common passion. This indicates users are able to view content which is more likely to be of interest to them, and are more likely to lead to purchase downstream.”

You may be asking yourself, how do I use Pinterest as a marketing tool? You need a consistent and strategic method to your pinning madness.

Before you start, ask yourself these 4 important questions:

  • Is your business visual?
  • Do you have access to images?
  • Is your target market primarily female?
  • Can your website be easily updated with images and content?

How do you develop the right Pinterest marketing strategy? Read more here.

 

 

Social Media Guest Post: Saad Chishti

Social media…social media…social media, no longer that cool new buzz word or few new ideas. It is now quite an integral part of life, having seeped into every aspect of our lives. When it comes to personal we are using social media and when it comes to our work we are using social media. But what exactly is social media, everyones views and definitions are different. However we can all agree that there are too many social media platforms out there.

So what do we do about this? Do we go out and sign up for every possible social media platform there is, even the one’s that don’t particularly  interest you or the numerous new ones that seem to be popping up everyday? Do we then use every platform that you have signed up for? Do we also use a different brand for the same application, for example I have signed up and extensively use WordPress do I then also have to use blogger as well . Of course not, no one has time for that, to keep up with every platform would be a nightmare.

What social media looks like to new people in the industry

So what do we to remedy this problem, because if your in the industry then you should be up-to-date with what’s going on, what are the latest technology or trends. That can be difficult especially with trying to juggle your personal and business life together. That’s where the “80/20” rule comes in, it is Pareto’s principle where 80% of effects comes from 20% of the causes (Wikipedia). This can also be applied to social media as well by saying that 20% of your effort will yield 80% of your result. With so little effort and such high results it means that if you spend time on the few good major social media platforms, you will reach pretty much all of your audiences. 

Now where does this fit in with other social media platforms, well simply put you do not have to sign up for every little social media tool-set out there, it also means you do not have to sign up and use certain social media content even if you do not want to. Just because it is a popular platform does not mean you have to sign up for it. For instance, I have no desire to sign up for Pinterest, a social media tool-set which allows people to pin images, videos and other content onto their “pinboard” (Dashboard), which in turn allows other people to see and comment on that particular post. Its great for people who want share their fashion ideas, home decorating and cooking recipes and in turn they can find ideas which they might like. Currently Pinterest (Hate the spelling) is right now one of the fastest growing social media platforms, with lots of people signing up (Demograpically speaking mainly women). Does that mean I should sign up for this, even though it poses no interest to me what-so-ever and that the fact is it’s hard enough to keep up with the other social media platforms I am using? The answer is no I do not have to sign up for this platform, however as I have just shown you I am not only aware of this platform but also know the basics of what it is. However you should take into account that you may have to sign up for some tool-sets that at first doesn’t give you the right impression, for me that had to be Klout. That even now I actually loathe to use, but it is a good way to see large your social influence is.

A great image that segments each of the major groups of social media tool-sets/concepts

So what I am getting at is, that as long as you are aware and know what each tool-set is you do not have sign up and use each one. Just make sure you are up-to-date with as much tool-sets out their, I mean I am still finding new tool-sets and even ones which I had no idea about because they just didn’t have the fame that Facebook and Twitter had. Do not be afraid to go out and explore the internet for the treasure trove of social media tool-sets out there but make sure you don’t get bogged down in trying to sign up and use all of the social media tool-sets, because then you truly will never have time to do anything else.