Great Marketing Tips For Pintrest

If you’re not using Pintrest to market yourself it’s time to get started. Pintrest is a great way to show off your book covers, where you’ve been promoted and also to showcase your interests. Put your personality out there! It’s fun and a great way to connect with potential readers for your projects. Socialmouths shares some great tips on how to utilize Pintrest for marketing.


10 Tips to Improve Your Pinterest Marketing Strategy


Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products?

So, are you making Pinterest part of the social media marketing strategy for your business?

If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most cost-effective for several industries.

According to Danny Maloney, CEO and co-founder of Pinterest analytics and management firm Tailwind

“Unlike Twitter and Facebook which connect users based on who they know, Pinterest connects people based on their common passion. This indicates users are able to view content which is more likely to be of interest to them, and are more likely to lead to purchase downstream.”

You may be asking yourself, how do I use Pinterest as a marketing tool? You need a consistent and strategic method to your pinning madness.

Before you start, ask yourself these 4 important questions:

  • Is your business visual?
  • Do you have access to images?
  • Is your target market primarily female?
  • Can your website be easily updated with images and content?

How do you develop the right Pinterest marketing strategy? Read more here.




Quill Shift Literary Agency: Making A Change For Diversity In Literature

Quillshift logo


Quill Shift Literary Agency understands that, in this climate, there is a greater need than ever to cultivate savvy writers, to provide them with resources to grow and flourish, and to connect them with readers who will most appreciate their works. For authors coming from different cultures or whose stories showcase characters of color, connecting with readers is that much more important because now more than ever authors are expected to market and publicize their books.

Quill Shift Literary Agency believes that the shift of responsibility should be taken on by the author’s advocate, not fully by the author. The best way to work more publicity and marketing in the value chain is to move it to the beginning. To accomplish this, Quill Shift actively promotes its authors through social media and its website by providing opportunities for readers to get a sneak peek, interact with, and appreciate Quill Shift authors’ works before they are sent to editors at publishing houses. This pre-publication platform on the website is all about connecting the end-consumer (librarians, booksellers, teachers, parents, and the discerning teen who is tired of the mainstream) to captivating stories that reflect the lives of kids and teens today. The interaction and support of stories that connect us will show publishing houses that there is a readership for the diverse works written by authors represented by Quill Shift Literary Agency.

ayanna bio


Ayanna founded Quill Shift Literary Agency in 2013 to pursue her interest in representing unique and thoughtful books for middle grade and young adult readers that embrace and celebrate the individual and their story yet, at the same time, highlight human nature and the entry points that suggest that every story can bring you closer to another person. She has worked in the publishing industry in a number of capacities: in the digital department of a publishing house, within a literary agency, as a book reviewer, and most recently as a children’s librarian. She earned her bachelors degree at the University of Illinois with a major in Marketing and a minor in English and immediately went on to pursue and receive her masters degree in Library and Information Science at the University of Illinois with a concentration in Youth Services.As an agent, Ayanna is looking for middle grade and Young fiction containing plucky, so-real-you-can-feel-them-standing-next-to-you characters, especially those representing our multicultural society. Ideally, characters in the books she represents are dealing with the complex and simple everyday problems of “normal” adolescent life–-normal being loosely defined by whatever world or dimension the characters find themselves in. Self-discovery and shifting world views are welcome, as are all manner of genre fiction (romance, mystery, sci-fi, fantasy).
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Social Media Overload

Social media usage is now a need. It’s the fastest, easiest, hardest, and most time-consuming method for self-expression and business marketing tool there is today. Whew! Where do you begin? Which social media tool will be best for you? How many should you sign up for? These are the questions that new writers are asking themselves as they begin the journey of building an author platform. I came across and article that will help you sort out some of the conundrum. I will also be writing some articles on the various social media outlets to tell you about what their purpose is and who is utilizing these free services.

Social Media Marketing – Why You Need to Join the Conversation

by Collyn Floyd

Facebook, Twitter, MySpace, YouTube, Digg, blogging…with so many social media possibilities, what’s a marketer to do? New social media websites are popping up on a seemingly daily basis, and it can be overwhelming just trying to keep up with all of them, much less determining which ones will make the most sense for your business. The good news is that you don’t have to – and shouldn’t – do it all.

Because social media is so vast and varied, you’re better off picking a few types of social media that are the best fit for your business and then doing those well. But you may need to be convinced that social media is a worthwhile endeavor in the first place… Benefits of Social Media Marketing Social media is a “must” in any marketing strategy, but especially in a down economy when your marketing budget may be tight or even nonexistent. Most social media sites are free, so while they’ll definitely require an investment of your time and energy, they won’t require any cash. Plus, social media marketing is interactive, so you’ll be able to target your demographic in new and interesting ways outside of traditional marketing techniques. In other words, you may actually be able to catch someone’s attention! Many social media websites actually rank well in the search engines, so you may get the added bonus of increased search engine visibility.

If you’re still not convinced to give social media a try, consider that social media marketing can help you:

  • Save money. It’s ridiculously inexpensive!
  • Increase visitor traffic to your site
  • Increase your website’s link popularity
  • Increase your company’s brand awareness
  • Increase your website’s search engine rankings
  • Connect to throngs of people
  • Build an online community
  • Find out what your customers are thinking

Can you say all these things about billboards, radio spots, or other traditional marketing techniques? From blogging to photo-sharing to article distribution, social media gives you a platform to connect with potential customers, build your brand, and drive new sources of traffic to your site. Read more here.

The Email Signature

Email Icon

Image via Wikipedia

How important is an email signature? I have one. People use it. I was scared at first to add one to my email because folks might actually click on my link to see what I’ve been up to. Silly isn’t it? Right now I see the importance of it. Lots of friends, family, co-workers, potential employers and clients can see me online.

I have come out of my shell and am happier and more productive than ever. That signature gave me the little shove I needed to come out of my cave and network. My email signature isn’t very fancy, but as I learn more about how jazzy they can get with the help of software or other free sites out there that offer specific formats for creating the perfect email signature, I will make mine better.

Do you have an email signature?




Email Stationery

Happy Writing!