If you’re not using Pintrest to market yourself it’s time to get started. Pintrest is a great way to show off your book covers, where you’ve been promoted and also to showcase your interests. Put your personality out there! It’s fun and a great way to connect with potential readers for your projects. Socialmouths shares some great tips on how to utilize Pintrest for marketing.
10 Tips to Improve Your Pinterest Marketing Strategy
Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products?
So, are you making Pinterest part of the social media marketing strategy for your business?
If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most cost-effective for several industries.
According to Danny Maloney, CEO and co-founder of Pinterest analytics and management firm Tailwind…
“Unlike Twitter and Facebook which connect users based on who they know, Pinterest connects people based on their common passion. This indicates users are able to view content which is more likely to be of interest to them, and are more likely to lead to purchase downstream.”
You may be asking yourself, how do I use Pinterest as a marketing tool? You need a consistent and strategic method to your pinning madness.
Before you start, ask yourself these 4 important questions:
- Is your business visual?
- Do you have access to images?
- Is your target market primarily female?
- Can your website be easily updated with images and content?
How do you develop the right Pinterest marketing strategy? Read more here.