The markets are inundated with books. So what is the best way to get started separating yourself from everyone else? How creative are you will to get to have people actively seeking for you? At Where Writers Win, there are some very interesting ideas for you to explore.
Creative Author Marketing: Beyond the Bookstore
Reader Flora Morris Brown offered up a cool infographic (below) from her own site at coloryourlifepublished.com. A fun way to continue the author marketing brainstorm on ways we can market our work beyond the book store.
Says Flora, “Indie publishers could never count on bookstores to showcase our books and stimulate sales, and it’s more apparent than ever that we must be creative and assertive in getting our books in front of our buyers/readers.”
Other great comments/ideas that came out of our initial Out of the Box Book Marketing article so far have included:
From author Kathie Hightower: “One simple thing we can all do is make a name tag out of our book covers. I size them and add my name at the bottom, then laminate. Wear them to booksignings but other networking events too. My current books are for the military market, 1001 Things to Love About Military Life, and Military Spouse Journey: Discover the Possibilities & Live Your Dreams. I wear the bookmarks all day. People will ask about them and I say, ‘Oh, I forgot I still had that on… I just came from a book signing.’ Starts a conversation that wouldn’t happen otherwise.”
From BQB Publishing marketing director Julie Breedlove: “We also like interactive activities at a signing table. Maybe it’s a game or puzzle, something that people want to do related to your book. For adults, that could be a riddle you have to solve for a free prize. For kids, maybe a coloring sheet from a page in the book. We love outside the box thinking…”