If authors and publishers aren’t aware how much book bloggers can help a book get noticed, then they should read this 2016 Book Blogger Survey. Barb Drozdowich has complied information from 502 bloggers who share why they love being book bloggers and reviewers. She asks these bloggers seemingly simple questions but the answers are thought provoking and informative.
The survey had 38 questions and on average took responders about 9 minutes to complete. What Drozdowich put together is a compilation of important percentages that show the value of book bloggers. These percentages prove to authors and publishers the importance of the help they can get from bloggers and how dedicated bloggers are about reading and promoting books.
These survey’s also share the participation from book bloggers from around the world. This proves authors can be promoted globally. Readers will see that 75% of book bloggers participate in blog tours. Also 96% of these bloggers post their reviews to Amazon, Goodreads and other popular social media sites. Another interesting tidbit found was that book bloggers, 94% of them, read other book blogs. What this means is that bloggers want to become familiar with what other bloggers are sharing. As an author or publisher this is important because book blogger do purchase books and read for pleasure not just for reviewing. Basically, book reviewers buy books.
As a participant in this survey it’s important for authors and publishers to know that we book bloggers are serious about what we do. We actively build readership and we have the necessary power to help promote books and most importantly we love doing it. This survey provides so many valuable figures to authors and publishers and helps them better understand the need for book bloggers.