As a blogger and book reviewer I get a lot of requests at Kristi’s Book Nook to host blog tours, guest posts and review every type of book that you could imagine. I often wondered what it took to plan a tour. I also wondered if the author was promoting the blogs that were sharing their information. At Misty Massey’s blog Magical Words, she offers some really good tips for planning a blog tour and what authors should do for the bloggers that host them.
Five Things To Remember When You’re Building A Blog Tour
A ‘blog tour’ is when an author lines up a number of blogger sites which have agreed to post a guest blog by that author during a certain period of time–usually a week or so–in order to promote a specific event–usually a book launch.
Blog tours can be valuable ways to get your message out to a broad audience, utilizing the networks of your host bloggers. Done right, not only can your blog post reach readers of the host blog who might not visit your own sites or be aware of your work; you can also benefit from publicity about your post done by the blogger via Twitter, Facebook and other channels.
Readers who like your post may re-tweet the link or post a direct link to what you’ve written on Reddit or a similar site. Other bloggers, online news sites and digest blogs may pick up your post, reaching an even larger audience. Every guest blog post increases the good links associated with your name on Google and other search engines. And if you put the blog tour together yourself, all of this visibility is free. Sort of. It still takes time, and it requires observing the niceties of netiquette. That’s why it’s important to keep five things in mind. READ MORE HERE.