Social Media Tools Put To Good Use

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

We are all on the go. Our time is getting more precious than ever as we make every effort to keep up with the writing challenges, and the need to build an author platform. So what social media tools would you consider using? I found a site where the 10 best sites are listed. These sites will not only help you become more social media savvy but will help you keep track and monitor the activity. You will want to know if you are wasting your time and spinning your wheels.

10 Little Known Social Media Tools You Should Be Using — Now

Editor’s note: A version of this article previously appeared at KISSmetrics.com.

Social media is everywhere. It’s in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up.

And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What’s a marketing professional to do?

To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective.

EditFlow1. EditFlow
EditFlow is a plugin from open source content management system WordPress that allows you to manage your editorial team seamlessly.

With it, you can get a snapshot of your month-to-month content with the calendar feature. It also offers improvedcontent status beyond WordPress’ default draft and pending review. And user groups can help you keep your team of writers organized by department or function.

Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. This tool can keep all of the things that are important to a multi-author blog in one spot so management is easy, clean and documented.

TweetReach2. TweetReach
This tool allows you to see how far your tweets travel. For example, with TweetReach I can search my blog and come up with these results. It breaks down how many people your messages reach and how many tweets it took to reach them. For instance, TweetReach can tell you how many times your tweets have been shared by retweets, replies and other standard tweets.

Who should use it and why: From a social media manager to a small-business owner, basically anybody who is interested in finding out how effective his or her tweets are based upon the number of people they touch should consider using TweetReach. It can also useful from a metric standpoint in terms of justifying the results of your social media campaigns with senior management or partners.

ArgyleSocial3. ArgyleSocial
This Durham, N.C.-based startup is a social media platform that aims to help marketers connect the business dots with the social media dots. ArgyleSocial offers a single dashboard to monitor Facebook and Twitter that allows you to delegate tasks to your team. It also offers easy reporting on the ROI of your social media efforts.

If you’d like to be an affiliate, you can use ArgyleSocial’s white label brand and resell the social media platform to your clients. All of your accounts can be wrapped up into one bill and sent to you to distribute or absorb as an included service.

Who should use it and why: From the social media manager to the one-person business that needs to prove to management, clients or themselves that their social media campaign is paying off. Read more here.

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